China mobile have to a large extent applied blue ocean strategy which have enabled it to continue growing and expanding even in the global markets.Ford redefined the industry by the introduction of Model T car which was more robust, affordable and had less maintenance cost. China mobile have to a large extent applied blue ocean strategy which have enabled it to continue growing and expanding even in the global markets. There are two ways to create blue oceans: one is to give rise to completely new industries and the other is by changing the boundary of an existing industry. Through this sequence of Blue Ocean induced products, Apple was able to acquire a substantial growth in returns that had a long term expectation. Unfortunately, their main competitor, Schick-Wilkinson Sword, also responds the competition by innovating products in terms of number of blades in a single razor. One of the most popular phones from this company is the navigation mobile phone. However, despite the proven benefits of the blue ocean strategy, it is highly criticized by different authors as well as businessmen. The blue ocean strategy is today being used by most of the successful businesses around the world. Look back at the marketing and invention of the automobile. Derek Harwood Email derek. The gist behind the Blue Ocean concepts is for organizations to create a market policy for themselves as to be in competition with to locating an existing gainful market. Conclusion The competitive perspective suggests that companies should pay close attention to their existing markets when looking for opportunities for innovation; that competition is a much weaker force in terms of eroding the benefits from innovation.
The internal assessment report shows that discrimination might be more advantageous for earning a high profit and sales revenue in long… Words - Pages 12 What Is Strategy Porte's View Essays What is Strategy? The blue ocean strategy is also criticized on the ground that there has not been any control group which have been cited or used to determine its viability.
This condition could be implemented in razor and blade product line by inventing new brands for specific segment. The authors present the idea of a business being able to operate in a league of its own, without intense competition.
Since china mobile invented the TV mobiles, most of other manufacturers also followed suit thus increasing competition. Competition in this market is fierce as it has more than phone manufactures and over products being launched in the market.
Salomon Chavira Blue Ocean Strategy While businesses are continuously looking for techniques in which they can better cope with their rivals, one theory recommends they would be better off studying methods in which they are contending against no one but themselves.
However, the nature of their work could have necessitated such a phone. Blue Ocean Blue Ocean Strategy is a recently established marketing concept obtained from the devises of W.