Business description section of a business plan

Executive Summary Within the overall outline of the business plan, the executive summary will follow the title page. You don't have to write 25 pages on why your business will be profitable. Company history It can be even a description of how you came up with the idea to give the reader background knowledge about you and your new company.

If you're using your business plan as a document for financial purposes, explain why the added equity or debt money is going to make your business more profitable. Include a description of how your product or service will meet a need and any potential clients identified as having that need.

online business description sample

The company description of your business plan describes the vision and direction of the company so potential lenders and partners can develop an accurate impression about who you are. You Also Might Like The best and most effective way of lowering your sales prices is to lower costs.

business description pdf

Create a Competitive Strength Grid To put together a competitive strength grid, list all the key assets and skills down the left margin of a piece of paper.

The company description outlines vital details about your company, such as where you are located, how large the company is, what you do, and what you hope to accomplish.

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Company name The official legal name of your business as registered. Some of the contents will have different names and be presented in a different order but almost any business plan will cover these broad areas: Business Plan Format Contents Table of Contents Your contents page should be the very last thing you write to ensure that all the page numbers are correct.

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Business Plan Format Guide