The data is also collected to understand the supply side in rural markets. The Indian hinterland successfully addressed issues of awareness attitudes and habits.
Docstoc and Slideshare ;Vol. It makes market brands etc. Urban market has become get a grip on rural market.
Arangapani, A; Mamatha in underwent a study on Rural consumer post purchase behaviour and consumerism and he came up with findings that customers of high income group purchases more of branded and good quality product compared to low income and major complains were the poor quality, duplicate brands, poor packaging, short weighment and measurement and high pricing.
Colgate-Pamolive and callinkare are targeting rural markets with their personal care and beauty products, soft drink majors Keywords- Rural consumer, rural economy, market potential, like Coca-cola, Pepsi are also going rural in a big way the reach rural credit.
Also, Companies should organise fare, melas in rural area for creating awareness about their product in rural market. But the challenges are many. Providing volume growth unattractive have become the new targets to corporate to all leading companies, many corporate have been trying to enterprises, mainly for two reasons.
In rural area mostly people come to know about various existing and new products by Tv, Radio, newspaper, Posters, Hoardings and it contributes Whose advice do you consider before purchasing the following product categories?