Hence, the target audience will be able to spot our advertisement and we can convey the product message to them. Nivea aims to look good, interested in his own image and wants to portray himself well.
At the end of two months, winners will be selected based on the popularity of their photo, and also how many people "liked" their photo. Being sinful or uncivilized is not what is up for question in this version of the advertisement- advancement is the name of the game.
Our target audience years old are technology-savvy people, hence the use of social media will be very effective on them. Not only was it important for the ad to draw attention to the quality of the product in this way, but it also had to introduce the product range and drive consumers to Facebook to purchase a Nivea For Men gift.
Therefore, the cheaper alternatives were often the default choice for most men. The better you look, the more confident you feel. Magazines: First two weeks of every odd month Outdoor advertisements for Bus shelters: Every even month Advertisements on train doors: Every odd month 22 23 5.
This will help through the campaigns, especially through road shows and product sampling. The winners received cash prizes, products and the bragging rights as MYPadang champions.
Media Strategy 4.