Plan an internal corporate communication audit

Communication audit process pdf

List your known resources, constraints and facts. Watch the Webinar Recording 3 Be Clear on What an Internal Communication Audit Entails In order to successfully conduct an internal communication audit, you need to do your homework in order to prepare certain documents. Set objectives A key component of setting audit objectives is your thesis: the main idea you want to explore. Whose approvals do you need? Then review all your findings the separate reports to find common themes and insights. A SWOT analysis , where you evaluate the strengths, weaknesses, opportunities and threats of internal comms within the organization, can be extremely helpful here. Did we target the right audiences? After gathering candid employee feedback, craft your strategy. You can run surveys, focus groups and interviews to gather data on your internal comms. An audit is an evaluation of activity, or objective report, and can take many forms.

Turns out it had questions. Be prepared to hear some hard truths and try not to take any feedback you get personally. What is included in an internal communication audit? Watch the Webinar Recording 3 Be Clear on What an Internal Communication Audit Entails In order to successfully conduct an internal communication audit, you need to do your homework in order to prepare certain documents.

Submit a Comment Your email address will not be published. The above is extracted from our best practice guide on 7 steps for a great Internal Communications audit — and how to use the results.

For example, you may have a focus group report and a vehicle assessment report.

7 approaches to conducting a communications audit

This helps build positive momentum. How can you help the C-Suite see that conducting an audit is a strategic decision that will help improve internal communications?

Nuts and bolts Since publishing my guide, another nuts and bolts paper has been published.

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7 tips to conduct an efficient communication audit