Google Scholar Sethi, S.
Google Scholar Ip, P. The Federal Trade Commission FTC regulates truth in advertisingand it expects marketers to make accurate statements in their advertising campaigns, back claims with scientific evidence whenever possible and be transparent about negative features.
Chak and J. Take caution -- relying on this unethical practice may result in more enemies than customers. Kim and H. Google Scholar Sims, R.
Hoffman, J. Deception in subtle ways is just as misleading. Google Scholar Raiborn, C. Tsai, C.
Whether it crosses the line to unethical practices depends on how marketers implement it. Kamm, R. McMahon and M.